WE ARE KIX is a Malaysian based "film | experience" company founded in 2012. With each new project, KIX sets out to create fresh ideas never seen before in the world. The team combines elaborate planned shots, special effects, sound design and dynamic editing to make videos that people watch and share.
To date, KIX has over 100 million collective views on their videos across all platforms. KIX's "Can You Walk on Water?" is the most watched Malaysian-made video of all time (75 million+ views) and "The Riding Dead" is the most watched Malaysian-made VR video ever (3 million+ views). Brands we have worked with include:
FEATURED PROJECTS
Netflix: Avatar: The Last Airbender Series Launch
Working closely with Netflix and GOODSTUPH, WE ARE KIX produced and filmed this event celebrating the release of Netflix's live adaptation of Avatar: The Last Airbender. By the series launch on February 22, 2024, the video had garnered more than 4.7 million views, making it Netflix Malaysia's most viewed video to date!
McDonald’s: “Magic Cup” Campaign
McDonald’s wanted to highlight their McCafé range of drinks, and WE ARE KIX had just the idea in mind. Telling our story through colour, it's clear there's a McCafé drink for every mood and moment!
BlackRock: iShares Campaign
BlackRock approached WE ARE KIX looking for a fresh new concept that would introduce investment terms and deepen viewers’ financial literacy. KIX went on to create and build 12 sets, fully coloured down to the smallest detail, to really ensure the videos made an impact!
McDonald's: "Seleb Hantar Meals" Campaign
As part of McDonald's campaign to highlight their McDelivery service, KIX created a concept celebrating McDelivery drivers. The #SelebHantarMeals campaign saw celebrities surprising ordinary Malaysians with a special kind of McDelivery.
AirAsia: Adventure Live Campaign
KIX created a first-of-its-kind LIVE travel gameshow for AirAsia. The audience watched as the host and team explored the streets of a city experiencing local food, music and culture. Throughout the journey, the audience voted where the team goes and what we do, COMPLETELY LIVE!
YES 5G: The Wave
YES 5G asked WE ARE KIX to highlight their coverage and speed as Malaysia’s fastest 5G network. Collaborating with Brand New Waves Running Club, KIX flooded the streets with neon waves of speed! The result was four highly attended running events, plus a campaign film and engaging content for YES 5G’s social media platforms.
Tourism Malaysia: Malaysia in the Moment
KIX's take on tourism completely immerses you in the unique scenes of Malaysia in POV.
VICE: Get Real: Hidden Emotions in Asia
An intimate and stylised meeting with Malaysian singer Zee Avi to discuss how the emotions of young Asians are suppressed and forgotten.
Hong Leong: Can You Walk On Water?
KIX created an original event and video concept for MACH by Hong Leong Bank’s young audience. Since its launch, the video has been viewed over 68 million times on YouTube alone. The team filled a pool with 8,000 liters of “oobleck” and over 500 people ran, jumped, flipped and cycled on top of the substance.
Yo! MTV Raps TV Series
Featuring over 30 hip-hop artists from 11 countries, “Yo! MTV Raps” is an entire series celebrating the best of today’s Asian hip-hop scene! The five-episode series was directed, produced, and co-written by KIX.
McDonald’s: Bike Surprise Campaign
KIX collaborated with McDonald’s to create a campaign celebrating the hard work of their McDelivery drivers, affectionately known to Malaysians as “Abang Mekdi”.
Hong Leong: The Teleport Cafe
KIX conceptualised and produced a virtual reality café event and campaign video for MACH by Hong Leong Bank's travel credit card.
AirAsia Travel360: Vitamin Sea
Join the KIX crew as we travel around six amazing countries to discover the beauty of the best beaches in South East Asia!
BeatNation: Music Video Project
KIX created seven unique music videos for a first-in-the-world video compilation project by Malaysian beatbox collective BEATNATION. Each video is unique and striking in its own style.
The The Late Late Night Night Show Show with with Harvinth Harvinth Skin Skin: Talk Show
Harvinth Skin is this country’s best late-night talk show host — jam-packed with comedy, games and music. This three-episode YouTube series was directed and produced by WE ARE KIX.
VANS: Bono Stellar KL Train Takeover
When KL-based artist Bono Stellar wrapped the city’s LRT trains in her own style, KIX had to be there to capture it.
FOX: The Walking Dead VR Experience
For Season 7 of The Walking Dead, KIX teamed up with FOX Asia to deliver a VR experience in the back of active GRAB and UBER rides. People would order a car through the app as usual, and if one arrived with a "Riding Dead" sticker on the side, they would be able to experience the two-minute Walking Dead VR experience on the spot.
Road to Fanfest: Gamelawan
For YouTube’s “Road to Fanfest” campaign, KIX traveled to Lamongan to document Mas Awan’s journey from obscurity to YouTube sensation.
Lalu: Short Film
KIX’s first short film experiment, Lalu is a hyper-stylised Malaysian short thriller directed by Ion Furjanic. The word “lalu” is used to refer to the passing of time or to pass through something.
YooDo: "Sketchup" TVC Campaign
KIX created two unique Sketch Up-styled TVCs for Yoodo’s online marketing push.
Spotify on Stage 2018
The KIX team recently went to two major cities, Jakarta and Bangkok, to celebrate Spotify On Stage 2018! Check out what we made!
YouTube City Stories: Hong Kong
Here's our first series of YouTube Fan Fest! The KIX team roamed around the city of Hong Kong for a day with three amazing talents, Ms Yeah, Dim and Kouki.
ZOUKOUT 2022
After a three-year hiatus, the Singaporean Festival ZoukOut was back and WE ARE KIX was there to capture EVERYTHING!
Anderson .Paak & The Free Nationals [Coming Soon]
YES LAWD! WE ARE KIX shot one of Anderson .Paak’s greatest performances as a drummer, band leader, rapper and Grammy Award-winning singer.