Launch | Netflix’s Squid Game Season 2
Squid Game goes mobile! For the release of the highly-anticipated second season, Ampang Park MRT was taken over by a station-wide activation and two-storey Young-hee...and KIX was there to capture all of the pink guard action!
Working closely with Netflix and GOODSTUPH, WE ARE KIX created two videos for the project - a promotional video shot, edited and released on the first day of the event, and an aftermovie released on the same day as the series launch (December 26).
Overnight, the promotional video reached 62,300 viewers, driving audiences to the activation at Ampang Park MRT to participate in the event, and within 48 hours of its release, the aftermovie had garnered 689,000 views for Netflix Malaysia.
Promo Video
Aftermovie
THE MAKING OF
Playing games at Ampang Park MRT! Here’s a quick look at everything that went down, with this amazing crew coming together to pull off some real life magic!
Director / Editor / Music: Ion Furjanic
Producer: Khong Jean Ai
VFX Supervisor: Amir Nazmi
DOP: Codain Khairul Anuar
Shooters: Christy Ganesan, Lor Wei Kit
Stills Photographer: Zaaim Hariz
Agency: GOODSTUPH
