Heineken: Refresh Your Music

When it comes to highlighting 3D stage concepts and unforgettable music experiences, combined with unprecedented levels of audience engagement, Heineken knew WE ARE KIX were perfect for their Refresh Your Music 2024 campaign!

As part of the project, WE ARE KIX created two video masterpieces. The first, with a promotional slant aimed at driving event registrations, featured Blink’s rehearsal with a 20-piece orchestra.

The festival itself was captured in a one-of-a-kind aftermovie emphasising Heineken’s unique interactive genre voting, which allowed the audience to shape their night of pushing musical boundaries.